How Much Does An American Bully Cost?


One of the most commonly asked questions that we receive is “how much does an American Bully cost?”  Breeders get asked “how much?” Several times a day, in emails, Facebook, social media messages & under their photos.  As much as I’m sure they would love to respond to every single “howmucher” it could take up their entire day.  Most of the time it will be listed in their post (Read it) or can be found on the kennels’ website. Those seriously interested in a puppy should contact the breeder with questions.   

Nonetheless, it is a great topic, and lots of people want to know.. how much does an American Bully cost?


Unfortunately, the answer isn’t that simple.  Prices on average run anywhere from $2000 to $5000. Although they can be below or above that range. Quality bloodlines and “bullier” dogs can sometimes cost more than this. When you’re spending $2-$7000 (depending on pedigree, accomplishments, structure and quality) you have to make sure you’re dealing with a legitimate breeder.  Just because a breeder is asking a higher price on a dog doesn’t mean its better than someone who is selling at a lower price.

There are several mediocre dogs being sold for over $5000, just like there are some incredible Champion produced American Bullies priced at or below $2500.  The key is who you do business with, make sure it’s someone with a good reputation.  Ask for references.

Good breeders won’t hide behind a photo, they’ll have plenty of Video, and can be found at Shows competing and letting the public see their dogs.  The breeder will probably own a Champion or multiple Champions.  Good breeders are proud of their dogs and will want to show them off, not hide them. They will also have productions (in house produced dogs) for you to see to get an idea of the build, structure, color and look that their Stud has produced.


You’ve probably heard the saying “trust the blood.” What they are referring to, is the dog’s pedigree. The best determinate of the future build of a puppy are the dog’s genetics.  Look at the parents. BOTH PARENTS.  Many breeders will use well known Studs to increase litter sales often pairing the Stud with a below average female.  Although this sometimes produces a few nice dogs, the majority of the time it does not.  It takes BOTH a quality female and Stud to produce a consistent litter.

Quality females are what separates breeders that are a “flash in the pan” (with a lot of hype behind them) and breeders who produce quality litters time after time.  There is some debate as to the percentage a female contributes to the litter, some say 60% some say more and others say a little less. Who really knows the exact percentage, or if there even is one.. All we can say from our own experience, our interviews with some of the top breeders and what we’ve seen produced..  Females play an extremely important role in producing a quality litter.

Females don’t get nearly as much love as the Top Males and Best Studs, but mark our words.. they are as important, if not more important.  This is why it takes both a quality male and a quality female to produce impressive litters on a consistent basis.  With a Top Stud bred with a below average female, most of the time the offspring will be a watered down version of what you had initially hoped for.


The next mistake that many customers make is assuming that just because a top dog is in the pedigree, the Stud or productions will be top of the line.  As Ty Lumley of Double L Kennel’s covered in the last issue, traits are much more important than the names in a dog’s pedigree.  Look at the actual dogs (The Sire & Dam) when making your judgement, don’t just assume it will yield an impressive litter because of a few big names in the pedigree behind them.  The Sire & Dam should carry the traits or “look” you’re hoping to get.

“I focus on what traits each individual dog brings to the table, the positives and negatives, and what traits are strong in their pedigree. Not what names are in the pedigree, but what traits are strong, the traits that are consistent from the parents and the litter mates to each individual dog.  I’ve seen scatter bred dogs that are some of the best examples of the breed and tightly bred dogs of a certain line that look nothing like what the line was intended to look like.  In my opinion the dog itself is what makes the pedigree valuable not the other way around.”


What to look for when determining if a dog is show quality will probably be an entire article in itself that we will eventually cover.  When choosing a puppy look for defects.  Fabian Chichester put it best “what’s small now gets big later.”  Meaning an underbite, bad feet, high rear, roach back, kinked tail etc. will most likely remain, if not get worse as the dog grows.

Check the bite, look for straight feet and good overall confirmation compared to the pups litter mates. Color is in right now, so a lot of customers will choose color first.  I would take structure over color any day of the week.  With a good breeder you should be able to find what you’re looking for.  The best Video I’ve seen that covers “Determining Show Quality” can be found on Bullybadasstv’s Youtube Channel.  After you watch that, be sure to check out their Video on “Breed Type” to further your understanding.


If you begin attending Shows you’ll repeatedly hear the term “breed type.” the “dog is a great example of breed type”, or maybe the judge says your dog “has excellent structure but lacks breed type.”  So, what is breed type?  The American Bully’s breed type is geared to differentiate this type of dog (The American Bully) from other breeds of dog.  There should be no confusion at first glance what type of breed this is, and it’s features should clearly differentiate the American Bully from the American Pit Bull Terrier, the American Staffordshire Terrier and the various Bulldog breeds.

Here’s a Video from BullybadassTv that does a great job of explaining “breed type” in detail. Be sure to Subscribe to their Youtube Channel for more great videos, they’re one of the best in the business and have a ton of great videos.


There’s been a lot of ‘bully’ talk lately in the community circles. What used to be a catch-all term to categorize a specific group of specific breeds has become a mangled, multi-defined term of mass confusion and misuse. SO what IS an ‘Exotic’? Is it the same thing as a bully?  Is it shorthand for American Bully?  So, what is an Exotic Bully anyway?

Poorly bred ‘Exotic’ dogs, produced by breeders selling dogs with bad conformation from unproven parents for outlandish prices, do not represent the true form of the American Bullies.  Exotics aren’t ‘typical’ American Bullies, they are not correct based on the historical– or current day correct – conformation of the Bully breed.  They do not conform to the official American Bully standards – in fact, most of these dogs would get laughed out of the show ring (which is why Exotic breeders now host their own shows)

Ever see the Studs that look amazing in photos where the background is ALWAYS blurry & there’s never any videos of the dog? And if they’re feeling confident enough to send a video it looks like a deflated version of the photo and you’re confused as to how a a dog can go from incredible to underwhelming? It’s Photoshop. Some breeders do it, the background of the photos are usually blurry. They’re actually getting better photoshopping now now, so you’ll want to ask to see video.


We at BULLY KING have no opinion or judgement if you prefer an exotic bully. That’s your preference and none of our business.  But, when you’re selling others a dream through photoshopped pictures and producing dogs that aren’t functional, deformed and destined to a painful existence.. well, we’ll call a spade a spade..

Honestly, haven’t you wondered why every photo of the so-called “top exotics” are blurred in the background? Do you think these dogs are just so badass they change the atmosphere around them? As Bullybadasstv says “C’mon man..” That’s why when you see these dogs in person the first words most people mouth is “dafuq?”

Just don’t call it an American Bully. It embarrasses true dog men who care about the breed.

Go to an ABKC, RKC, BBCR show, these dogs would get laughed out of the ring.  Most look great online thanks to photoshop but are underwhelming when you see them in person.  These are the dogs who’s owners you see at Shows hanging out by the door telling each other how badass their dogs are, by other owners who were sold the same dream.  You’ll hear “Kratos, 2X Miagi, 4X Bolow” etc.. but just look at the dogs.. Then if anyone has the audacity to mention the truth online or state that the dog is a disaster, they’re a “hater.”

As we covered in a previous Issue: No one these days can seem to hear facts. Then, in just about every forum online you’ll have a bunch of other noobs commenting “fire bro” “haters make the world go round” or some other nonsensical generic response.  It’s much easier to label anyone that gives them the truth a “hater” than to admit you were sold a dream.  Shit, if I dropped 30K on a new car that was defective, and people were commenting online that it was a piece of junk, I’d call them haters too. I’m invested at this point, and if I want to re-sell my piece of shit car I need to make others believe that shit is the shit. “Fire bro”

Now before anyone gets upset, we are referring to the genetic disasters.  We are not bashing the exotic bully as a whole.  

If your dog has health issues, can’t walk or run and destined to a short life full of joint pain and back problems, feel free to be offended.  If you label your dog as Exotic and produce healthy, functional examples, this isn’t directed at you.  Lead the community, and be an example. Help set breed Standards for a happy, healthy dog. At the end of the day, that’s all we care about.


Many buyers have learned the hard way that just because a dog has a high price tag, does not mean that is worth that.  Just like any business, there are legitimate people to buy from and others solely looking to profit off of others lack of knowledge.  Do your homework.


We will be covering several hot topics, the top dogs, and all bully news. For full access you will need to Subscribe so you don’t miss a thing!

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